innomark-super-fruitsFor many people the  term “nutrition” is just another word for food, or in other words, the need to satiate hunger. While this perception is relatively true, it is only partially contributory to the overall metabolic needs of our bodies and the purpose of nourishing them regularly, and often. The  basic need for properly balanced nutrition is not a new concept, and many health professionals have written volumes that prove the science of what is essential or not for optimum health.

In this post, I will share some of the questions that many people ask surrounding the alleged benefits of “Super Fruit Juices”. What are people saying about the most popular products and their nutritional value, and how can one determine which of the many forms they come in are the most beneficial. In order to achieve a balance in consistency within this study, I am choosing to reference information that was published within the past 6 years about many Super Fruit Juices, and contrast with that of what is being reported as currently as possible.

Here are a few of the most popular questions surrounding Super Fruit products, according to Mike Adams, the Health Ranger Editor of Considering that the Acai Berry, one of many super fruits associated within this context, the proposed responses are also applicable but not limited to the various forms of this product as addressed below. Disclaimer, the questions and responses are not necessarily representative of InnoMark Inc., but are provided for unbiased informational purposes only for interested readers or consumers of natural and organic products:

#1: Are pasteurized super fruit juice as healthy as raw juices?

Answer (Sept. 2007): “No. Raw fruit juice is always healthier than pasteurized. Heat processing destroys a significant portion of the nutrients found in raw juice.”

Answer (March 2010)Concurring response from Lauren Talbot, Certified Clinical Nutritionist: “When juice is pasteurized, it is heated to a high temperature for a short period of time. Pasteurization destroys bacteria, molds, and unwanted micro-organisms, that might be lurking in the juice. Pasteurization also prolongs shelf-life, making it a much more cost-efficient product. 

But what happens to those lovely raw vitamins, minerals and enzymes?

Gone baby.  All gone.”

#2: Are organic fruit juices healthier than non-organic?

Answer (Sept. 2007): “Yes! Organic fruits have much higher concentrations of phytonutrients (natural plant medicines), vitamins and minerals. Organic farming is also better for the environment. But even non-organic superfruits are very good for your health, and in my opinion, the health benefits of the natural fruit juices far outweighs the cancer risk of pesticide residues.”

Answer (April 2009)Inconclusive response from Andrew Marshall, Expert Author,” A study… (2009) claimed that organic fruit and vegetables are no better for you than when grown conventionally. The study looked at a range of nutrients to see if there was any great difference depending on how fruit and vegetables were grown, but surprisingly to many, they found no significant difference. There was a small difference but it was not considered enough to lead to health benefits.”

#3: Are juices made from concentrate as good as juices made fresh?

Answer (Sept. 2007): “No! Juices from concentrate are usually imported from growers around the world (including China), then reconstituted with water. The process of removing the water in the first place causes a loss of some nutrients. Reconstituted fruit juice is never as nutritionally potent as fresh fruit juice.

There is also no requirement that juice companies list the country of origin for their juice concentrates. For all you know, they may have been imported from China or some other country famous for exporting contaminated products.”

Answer (Feb. 2012)Concurring (analysis of citrus fruit concentrates) response from Varsha, Author, illuminatedhealth.comBy consuming concentrated orange juice, you miss out on the benefits of quality fibre, vitamins B1, B2, B6, folic acid, pantothenic acid, carotenes, pectin, potassium, and folic acid. Since oranges are high in all of these nutrients, if your concentrated orange juice really did contain them, the label would say so. However, the labels do not mention them. Therefore, the next time you reach for a carton of concentrated orange juice, ask yourself about all the vital nutrients you are missing and take one step in the healthier direction by picking up an actual orange instead.”

#4: What are the healthiest fruit juices, and what are they good for?

Answer (Sept. 2007): “Pomegranate: Anti-cancer, protects the heart and cardiovascular system.

Blueberry: Lowers high cholesterol, protects the nervous system from oxidative damage (many people can eliminate statin drugs by eating more blueberries).

Acai: Anti-cancer, reduces digestive cancer risk, supports healthy nervous system function.

Noni: Extremely potent anti-cancer, immune-boosting fruit (tastes terrible, though, if it’s real).

Cherry: Anti-inflammatory. Reduces or ends arthritis pain. Anthocyanins are also anti-cancer.

Cranberry: Well known to eliminate urinary tract infections (and even helps protect you from airborne viral infections).

In fact, the simple thing to remember is that every berry contains natural medicines and the smaller the berry, the more potent the medicine. So large berries like cherries, strawberries and grapes are not nearly as medicinally potent as tiny berries like cranberries, black raspberries, red raspberries, acai and red currants. The more vibrant the color of the berry, the more medicine it contains. Strong or bright colors indicate higher density of natural medicine.”

Answer (Feb. 2009)Referencing parallel comparisons (Not all juices are created equal) as reported on a UCLA study listing 10 healthiest fruit juices from Samantha Heller, Health magazine: “There’s always the danger, she points out, that when we tell people something is healthy for them, they’ll go out and drink it by the gallon.

The truth is, you consume a lot of calories with juice. No-sugar-added doesn’t necessarily mean no sugar at all. And sugar, even though it’s naturally-occurring sugar, can really pack on the pounds if you consume too much.

Also, bear in mind that juices sometimes interact with medications in an undesirable way.”

#5: What brands of superfruit juice do you trust?

Answer (Sept. 2007)I don’t trust any brands. I read the ingredients on everything. Sometimes the same company sells a crap product right next to a quality product. Don’t trust brands, and don’t trust corporations. Trust only yourself: Read the ingredients!”

Answer (July 2013)Concurring response by Wikipedia (Superfruit not recognized by FDA or USDA), last modified July 2013: To date, superfruits have been developed mainly as juices, but began in 2007 to appear as single piece products or as ingredients for functional foods, confectioneries and cosmetics. Current industry development includes applications for creating novel consumer products, such as energy drinks, dietary supplements, and flavors with nutrient qualities, e.g. fortified water.

Although used increasingly in new food and beverage products, superfruits have not been defined by scientific criteria that would allow consumers to objectively assess nutrient value and potential for furnishing health benefits. Consequently, the term superfruit is used liberally to include a growing list of fruits having sparse scientific evidence for being ‘super’ other than being relatively unknown to common consumers.”

In conclusion, the arguments surrounding the benefits of this Superfruit Juices are plentiful, but the most important consideration within this study is the health of the individual and the nutrients provided by what is consumed. It is very important and wise to remember that moderation and proper proportion is the key to the things we choose to consume. I prefer to find the positive benefits of each of the superfruits outlined in this article and consume intelligently.



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Toll Free: 866-486-6642
Fax: 435-627-8463

982 East Factory Drive
St. George, UT 84790


Your Expert in Bulk Supply,
Liquid Fill, & Encapsulation™

Copyright © 2001 - 2020 | Privacy Policy | Style Guide