Guidelines

The purpose of this page is to keep the usage of our company’s brand assets consistent across departments and with the general public.

Logos

The “horizontal” orientation of the InnoMark logo is the preferred format at all times. A vertically-oriented logo is available below and you may use it whenever the horizontal format doesn’t work—sometimes you’ll run into this depending on application and the horizontal logo will be too wide. But make the horizontal version work whenever possible. And the “white” version of the logo is only to be used IF you have to place the logo on a colored background. The white logos below look like the InnoMark is missing but it’s not. This is just a white backgrounded web page so InnoMark is invisible here. If you use the logo on a colored background you’ll see it.

Colors

These are the official InnoMark colors. Match to the specific color codes whenever possible. Gold is only for accents on most materials.

Fonts

Use PT Sans Narrow font for headers and titles while Open Sans font is for body copy. You can use bold for subtitles. Here’s an example:

Corporate Brochure

Below is the official InnoMark Corporate brochure which holds an overview of our company and the services we offer: